Number of Vodafone mobile customers worldwide 2013-2024, by country

In the 2023/24 financial year, Vodafone had over 30 million mobile customers in Germany and over 18 million in the United Kingdom, its home market. The company also serviced around 156.7 million mobile customers in Africa, which includes its South African company Vodacom as well as Vodafone Egypt.

Vodafone operates across the globe

British multinational company Vodafone has millions of customers spread out all over the world. Vodafone has operations in more than 30 different countries and also has partner operations in many additional places. The company enjoys a significant share of the telecommunications markets in a number of the different countries where it operates. 

Vodafone generates high levels of revenue each year from these mobile customers. Since 2009, the company has consistently generated more than 40 billion euros annually. As a result, Vodafone was ranked ninth in the list of the most valuable telecommunications brands in the world in 2024. Ahead of Vodafone were Verizon, AT&T, Deutsche Telekom. In the United Kingdom, Vodafone is the leading corporate brand. 

Vodafone also has a significant number of employees dispersed around the world. In 2024, the company had in total more than 92 thousand employees working in the areas of customer care and administration, selling and distribution, and operations.